By 2020 it’s estimated that 80% of businesses will be using a chatbot. They’ll be as common as a business phone number.

Here are the 7 biggest reasons you need a chatbot today…

1. Availability

They’re available 24/7/365 and never miss a customer by taking a break.

They’re always available at the time when your customers want to make contact. Which is usually outside of business hours.

Frustrated customers who don’t get answers when they want may leave your website and never return. Being available on at 2am isn’t always easy – unless you have a chatbot!

2. Scale

Nobody likes being on hold for 30minutes while you deal with other people. Chatbots can deal with hundreds of customers at the same time. Cutting down waiting and response times and leaving you with happier customers.

3. Save Money

They massively reduce staff costs. Not just obvious operating costs but training and support too.

You don’t need to pay your chatbot for holidays, sick days or overtime in busy periods. You don’t need extra staff to cover breaks. No desk space/office equipment required.

No whip round for birthdays or they got a new dog. And they don’t expect you to pay for a fancy Christmas party!

4. Save Time

Do you ever get bored of repeating the same thing over and over again? Use your chatbot to automate repetitive tasks.

Such as providing your location, opening hours & contact information. Booking appointments/reservations, following up with leads that don’t make appointments. Getting testimonials or reviews from Yelp/Google Maps etc..

Freeing you and your staff to focus on the work that matters most to your business.

5. Customer Satisfaction

It’s what (some) customers want. A growing number actually (Millennials in particular) prefer live chat to phone calls. They want instant responses. No matter what time/day it is.

63% of consumers think a business should be on Messenger and 55% of customers prefer to talk to a business via a chatbot.

You’ll never need to worry about them being in a bad mood. Or having an ‘off day’ and turning away customers with an angry response or poor attitude.

And chatbots don’t make mistakes. People handling customer service queries often make simple errors (they are human after all). Worsening customer experience.

6. Promote Your Content

The more interaction you have with your customers, the more business you will get from them.

Unlike adverts, email marketing or websites, chatbots don’t create passive user experiences.

Chatbots create modern interactive marketing campaigns. Not only enabling you to reach more people at once but ensuring those people actually notice you.

Compared to email marketing they have 300% higher open rates and up to 1650% higher click-thru rates!

7. Competitive Advantage

While chatbots are growing rapidly they’re still in their infancy. But you can still get an advantage over your competitors by becoming an early adopter.

Chatbots are becoming a vital tool in lead generation and customer service. Make sure you don’t get left behind.

The post The Top 7 Reasons You Need A Chatbot For Your Business appeared first on Real Geek Help.

People buy from people. They want to feel unique. Want their needs met on an individual basis. To feel listened to and valued.

It’s so much easier to sell if you have established a relationship first.

And now there’s a solution. Say hello to conversational marketing…

Conversational Marketing. What Is It?

A one-to-one method of marketing, which enables customers to connect with you in real time. Using personalised messaging to find pre-qualified leads for your company.

Unlike traditional forms of marketing, conversational marketing  quickly finds the data you need to see if you can or should proceed.

While marketing, your main aim is to get people to notice your brand. If people are already on your site, it’s a sign that what you are doing is working.

But it doesn’t mean anything unless you engage your visitors and get them to commit. So why send them to a page with a contact form they might never complete? Talk to them now and engage with them via chat.

Why Do I Need Conversational Marketing?

Conversational marketing builds on everything you’re already doing. It can create many more opportunities for companies with a high performing sales funnel.

Simply by creating a direct line of communication between you and your customers. Helping you find out what they’re really thinking.

Customers want to be spoken to. Asked about their needs on an individual basis, rather than be told ‘You want this – buy it from me now’.

Conversational marketing creates a better sales funnel for you. Having already qualified leads for you, saving you time and money. Whilst re-introducing the human interaction that customers like. Which many other forms of marketing seem to have forgotten.

Conversational marketing is extremely effective as it instantly engages the customer. It takes place at a time of their choosing making sure they’re willing and eager to engage with you. It makes you available to them 24/7. Giving them an immediate response to their queries, as and when needed.

People buy when they’re ready. Not when you want them to. The crucial point of conversational marketing is allowing them to open a conversation whenever they are ready.

So make sure that you are! 

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